I make complicated things clear.
Then help make them happen.

I'm Joe Smith, a senior experience designer and design leader. I get close to the problem, make ideas tangible, and help people do their best work.

See what that looks like, below

SELECTED WORK

Patient Data Matching & Merging

Turning identity, consent and clinical record matching into decisions teams could work through together.

Designing through action

Using making, prototyping and experimentation to explore ideas, challenge assumptions and find a way forward.

FROM SOMEONE I'VE WORKED WITH

“There’s a clarity and no-nonsense approach in the way you work that I really value.”

Su Abburi, Digital Product Manager, Bupa

STILL MAKING THINGS

Outside client work, I make art and created The How Atlas, a workbook helping designers understand how they work and what they bring. Usually with a surf somewhere in the day.

Got something to untangle?

I'm interested in good work with good people.
If you think we'd work well together, let's talk.

Email Joe

Joe Smith.

I make complicated things clear.Then help make them happen.